It’s holiday time once again dear reader.
And earlier today, I saw something that provided a prompt for my annual Christmas story. It was a facebook meme that asked, “Do you remember the Sear’s Christmas wish book?
I expect that you would be hard pressed to find a Canadian who could honestly answer, “No.”
With the population of Canada being so spread out across this country. and so largely rural for much of its 20th century history, the catalogue, in general, was an essential. But when that Christmas edition arrived with the mail, it was much more than an essential. It became both a treasure and a delight. Particularly the toy section.
In Canada, we had more than one. First of all was that giant Canadian retail icon, Eatons. Second to that, came Sears (for many years following their 1952 merger known as Simpson Sears). And both retail giants had order offices in my home town of Tillsonburg.
Both Christmas catalogues arrived by post before the end of August. Which meant that I had the additional opportunity of looking through them for what I hoped to get for my October (Thanksgiving day weekend) birthday.
For hours on a chill, autumn Saturday afternoon, one of my friends and I would lie on our stomachs on the living room floor and browse through them comparing their contents, constructing our dreams and requests of Santa Claus.
In my memories, both catalogues used the same general layout for their toy section, which greatly simplified that task.
They each began with a two page layout showing all of the elaborate slot car racetrack sets that were available. Although our dreams were grandiose, I can not recall either me or any of my friends, ever receiving track that was more than a basic figure 8. No matter.
That two page spread was followed by another two pages that were dedicated to toys for infants and toddlers. (Ho hum). And after those came the pages displaying toys for girls.
Skipping over all of those toys, we would next arrive at the toy cars (both Hot wheels, and Matchbox). Along with those were the displays of Hot wheels race track and accessories. Now those big dream sets did often appear under the Christmas tree bearing tags marked with my name.
Then, continuing with their appeals to young boys, both catalogues displayed action figures along with their accessories and playsets.
Finally to wrap it all up, came pages of differing brands of building and construction sets, and model trains , finally concluding with board games, toys with general family appeal, and table top games.
The same order of offerings presented in the same layouts year after year. It was a great way to spend idle time
But as kids, we built dreams on the magic held out so tantalizingly before us. And there were an awful lot of conversations that went like this:
“Well if I got this one, and you got that one,
then together we could . . . “
The stuff that both dreams and memories are made of dear reader.
Have a merry Christmas.




